Second Nature
Branding, brand strategy, logo design, and packaging design for MedMen's private label brand Second Nature, a holistic solution to wellness and feeling good. A line full of herbal-infused balms, tinctures, and capsules featuring four different effects to fit into your daily self-care routine.
Creative Director: Morgan Thomas
VP of Product Marketing: Vicky Arcos
Design and Illustration: Mariska Voell
Senior Copywriter: Rachel Marlowe
Product Marketing Manager: Nicole Klein
Sustainability was a natural theme when it came to brand strategy for this line. In today's climate, brands can't keep up with consumer demand if they're not fully transparent about the eco-conscious efforts going into the brand's packaging and manufacturing. So we partnered with a vendor that could create our vision for this brand with 100% biodegradable materials, as outlined in this tincture bottle.
This product will make you feel good, fits into your daily routine, has beautiful texture and consistency (and bathroom counter presence ;) We wanted to highlight these elements and keep them a consistent theme in our product and lifestyle photography for the brand.