MedMen Product Photography

The key to branding and marketing with the color red, in my opinion, is to be strategic in how you distribute the color throughout your branded assets. I think it works better in small doses balanced with plenty of negative space, in order for the product to stand out as an actionable item like an exclamation point at the end of a sentence. This strategy was key when it came to photographing a ton of bright red product, sampled below.

Creative Director: Morgan Thomas
Art Director (Photography): Mariska Voell
Packaging Design: Nicholas Komor
Photography: Dimitri Newman