Basecamp Card Co.

Basecamp Cards Co. was a labor of love born on the road–a tool that would help break down barriers between people, make communication simpler, but still meaningful, and spark connections on the road of life. We were asked to lead a rebrand of the company as they look into the future. We designed a series of brand workshops that would inform our redesign of the brand. That began with unlocking purpose which inspired our creative process: a series of moodboards, photography styles, logos, illustrations, and fonts.

In partnership with Proud Humans
Art Direction & Design: Mariska Voell
Strategy & Copywriting: Mark Magellan
Logo Design & Illustration: Karla Lopez