Plant-based activewear.

Aktiiv is a start-up that has developed the world’s first plant-based activewear. Proterra high-performance, plant-based compressive fabric is made from castor beans + bio-nylon + microalgae. We created a brand style guide to help launch with a strong aesthetic, including art direction for photography, color palette, typography, and iconography.

Art Direction (Photography & Design): Mariska Voell
Founder: Brian Boesen

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Visit their website for information on the product launch.

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