Girlfriend Collective

Girlfriend makes high quality clothing from recycled and recyclable materials (like post-consumer plastic water bottles and fishing nets) to create high-performance pieces that work hard without compromising on quality, comfort, or style. We design all of Girlfriend’s digital content to reinforce their mission to change the activewear industry for the better.

Design: Mariska Voell
Art Direction: Al Noelle Walter
Marketing + Copy: Alexa Fagen

Earth Month campaign landing page design

Welcome series email design

Amazon store page design + iconography

Paid digital ads

Custom-designed clothing recycling bin for Open yoga studio in Venice, CA

Instagram story for Girlfriend’s clothing recycling program, ReGirlfriend

New limited color homepage launch

New limited color email design

See our continued work together on Girlfriend’s instagram and website.