Girlfriend Collective
Girlfriend makes high quality clothing from recycled and recyclable materials (like post-consumer plastic water bottles and fishing nets) to create high-performance pieces that work hard without compromising on quality, comfort, or style. We design all of Girlfriend’s digital content to reinforce their mission to change the activewear industry for the better.
Design: Mariska Voell
Art Direction: Al Noelle Walter
Marketing + Copy: Alexa Fagen
Earth Month campaign landing page design
Welcome series email design
Amazon store page design + iconography
Paid digital ads
Custom-designed clothing recycling bin for Open yoga studio in Venice, CA
Instagram story for Girlfriend’s clothing recycling program, ReGirlfriend
New limited color homepage launch
New limited color email design