TOMS End Gun Violence Together
Art direction, concept, design, artwork and execution for #EGVT campaign. Designed postcards that were distributed at events, retail and wholesale stores that customers and supporters signed to send to Congress urging them to pass universal background checks. In the end we drove across the country in a 35 foot RV to hand-deliver 750,000 postcards to Washington DC. I painted a mural in the backyard of our flagship store in Venice, CA and created artwork for the RV and posters for events. All original illustrations and typography for a good cause.
Creative Director: Meghan DeRoma
Associate Creative Director: Dan Hall
Design and Illustration: Mariska Voell
Senior Copywriter: Kendall Pilgrim
We had 100+ murals pop up around the country, reinterpreting our logo in their own artistic way in support of this initiative. Murals were painted by both big and small artists, interactive murals were created at community events, and I painted my very own mural in the backyard of our flagship store in Venice, CA.
I gave our Venice mural a bold new look to wrap around a 35 ft RV. For a mobile pop-up shop concept — a Mercedes Sprinter Van would follow the RV across the country and have an interactive experience inside where you can shop our website on the touchscreen and digitally sign and send your postcard to Congress.
We had an incredible group of volunteers help hand-deliver each and every postcard to Congress that day. The result was an impactful community event, and universal background checks were passed by the House of Representatives shortly after. My artwork for this campaign has been archived in the Library of Congress alongside centuries of historic works of art that have contributed to positive change in our country.
This illustration visually represents the number of postcards we received from each state. This artwork is a wall backdrop that was projected behind our performers and speakers at our final rally.